Dealership Secret Shopper™

What is the key to successful mystery shopping programs for motor vehicle manufacturers?  Dealership mystery shopping has been around for decades, and problems, challenges, doubts, etc about motor vehicle mystery shopping have been around just as long. 

There are three keys to using a dealership secret shopper program successfully:

First, make sure that the mystery shopping company has facts backing up why its dealership secret shoppers are asked their specific questions. 

Secondly, how can the mystery shopping company prove that the information it obtains using mystery shoppers is representative of how “real” shoppers are treated?

Thirdly, how can the secret shopping company provide interpretation of the results?  How do the results compare to those of other companies nationwide?

Only one mystery shopping company has no trouble at all with those three keys, Pied Piper Management Company LLC, since the patent-pending Prospect Satisfaction Index® (PSI®) approach is the only methodology which removes those three fatal failures of traditional mystery shopping.

For more information about using Pied Piper PSI for your company go to www.piedpiperpsi.com .

Pied Piper Management Company LLC develops and runs sales & marketing programs to maximize performance of dealer networks.

Examples of Pied Piper programs:

• Prospect Satisfaction Index® (PSI®)"Mystery Shopping" to Turn More Shoppers into Buyers™.
  • In-Person
  • Internet/Email
  • Telephone
• Defector Diagnostic Survey™ to Learn to Keep More Customers.
• Retail Effectiveness Monitor® to Measure and Improve the Overall Customer Experience.
• Dealer Health Check™ to Measure, Diagnose and Improve the Overall Sales Effectiveness of Individual Dealerships.
• Dealer Performance Bonus Programs to Increase Manufacturer and Dealer Profitability while Paying for a Better Customer Experience.
• "Spin-to-Win" Sales Incentive Programs with Reloadable Debit Cards to Encourage Effective Salesperson/Dealership Behavior
• Other Examples: Facility Evaluation/Audit Programs to Encourage Facility Improvement and Upgrades, Pied Piper Purchase Funnel™, Lease Return Programs, Vehicle Delivery Programs, Co-op Advertising Programs, Point-of-Sales Kiosk Programs, Brand Image Element Leasing Programs, Best Practices and Management Consulting.

Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.